From Counted Out to Called In
Dr. Rikki West is a business psychologist, leadership strategist, keynote speaker, and entrepreneur who built, scaled, and exited a multi–8 figure company.
She mentors business owners who are ready to lead smarter, scale faster, and stop being the bottleneck to their own growth.
From Counted Out to Called In
Dr. Rikki West is a business psychologist, leadership strategist, keynote speaker, and entrepreneur who built, scaled, and exited a multi–8 figure company.
She mentors business owners who are ready to lead smarter, scale faster, and stop being the bottleneck to their own growth.
Rikki found herself navigating a business world where mentorship was scarce.
So, she forged her own path, mastering leadership, operational structure, and personal growth.
Her message isn’t about playing small or working harder, it’s about building smarter, leading clearer, and scaling with systems, not stress. Today, she’s the mentor she never had, supporting high-performing men and women to rise through their own adversity and build a business that doesn’t burn them out.
Rikki found herself navigating a business world where mentorship was scarce.
So, she forged her own path, mastering leadership, operational structure, and personal growth.
Her message isn’t about playing small or working harder, it’s about building smarter, leading clearer, and scaling with systems, not stress. Today, she’s the mentor she never had, supporting high-performing men and women to rise through their own adversity and build a business that doesn’t burn them out.
What Rikki Brings to the Table
20+ years in business and psychology
Scaled and exited a multi–8 figure company
Identity-based leadership and executive development
Systems-focused coaching that actually scales
Psychology-backed frameworks for burnout recovery and team leverage
Signature Belief
“You don’t need more motivation.
You need a better strategy & the capacity to execute it.”
Meet Rikki West
Rising above adversity isn’t just my story—it’s my strategy.
I was kicked out of high school at 15 for being pregnant. I didn’t waste time proving them wrong—I proved myself right. I raised my son, earned my degrees, and went on to build, scale, and successfully exit a multi–8 figure company before I turned 40.
What I learned through that journey wasn’t just how to build a business—it was how to lead. Today, I help other entrepreneurs—men and women—who have become the bottleneck in their own business. You’re doing too much. You’re carrying it all. And deep down, you know you can’t scale until you lead differently.
That’s where I come in. With strategic systems, psychology-backed frameworks, and a mindset recalibration—you’ll get out of your own way and unlock what’s next.
Hire Rikki to Speak
Rikki delivers powerful, story-rich, and psychology-grounded keynotes that activate action and elevate leadership.
Work With Rikki 1:1
Get access to high-level coaching and mentorship to help you lead, delegate, and scale.
Which danger zone you’re currently operating from
The specific symptoms sabotaging your growth
The specific symptoms sabotaging your growth
The exact framework to shift from chaos to clarity
3 customized antidotes for long-term success
The Response Leadership Framework
Get access to high-level coaching and mentorship to help you lead, delegate, and scale.
Learn From Rikki
Explore free tools, lead magnets, and frameworks like The Leadership Blueprint and A.D.A.P.T.™.
Rikki is currently working on her debut book for entrepreneurs navigating leadership, legacy, and reinvention. Get on the waitlist to be notified first when it drops in early 2026.
This isn’t fluff.
It’s the exact internal recalibration I walk high-level women through before they:
Restructure their teams
Step onto bigger stages
Launch their next 6- or 7-figure brand
Or simply regain their sanity and power in business
I created this framework after years of watching brilliant women build something beautiful—then burn it down from within.
This isn’t fluff.
It’s the exact internal recalibration I walk high-level women through before they:
Restructure their teams
Step onto bigger stages
Launch their next 6- or 7-figure brand
Or simply regain their sanity and power in business
I created this framework after years of watching brilliant women build something beautiful—then burn it down from within.
You’ve scaled the mountain. Now it’s time to build what lasts.
Let’s make adversity your advantage—and leadership your legacy.
Ryan T. Reichert
CEO, Author, Speaker, Podcaster, Mindset Trainer, Veteran, Father
"Working with Rikki has been transformational.
Her thoughtful communication cuts through the noise and her unwavering support creates a safe space to explore goals and fears.
As a result I gained concrete clarity around my career direction, healed patterns in my personal life, and developed a more grounded, intentional spiritual practice. Rikki doesn’t just advise — she helps you move the mark and sustain real progress."
Tom Pfanner
Founder at Dads Who Lead
"Rikki’s coaching goes beyond business strategy. She took the time to understand who I am as a person and a leader. This outside perspective helped me create a roadmap that took into account not only my business but my strengths and weaknesses as an individual.
She’s able to quickly pull things out of my personality that are holding my business back. Things I couldn’t see myself. This allowed me to address the root cause of our challenges. The pivot saved me a months, possibly years of struggle.
She quickly helped me set up a plan for me to focus on and blow through the sticking point of my business. Thank you Rikki,"
© {November 2025} Rikki West. | Content produced is not intended for diagnosis or treatment of any diseases or disorders